Senior Operation Specialist
- Employer
- Henkel
- Location
- Shanghai, Shanghai, China
- Salary
- Competitive
- Closing date
- Feb 2, 2025
View more categoriesView less categories
- Discipline
- Other, Other
- Position Type
- Full Time
- Job Type
- Other
- Organization Type
- Other Corporate
Job Details
- The opportunity to create a new model that doesn't exist in the industry: super brands, B2B2C, 2BCRM, a new model in the beauty industry.
- The opportunity to accumulate new marketing methods such as e-commerce, private domain and membership.
What you´ll do
- Directly manage salon owners and hairstylists to boost their awareness, affinity and loyalty to Schwarzkopf Professional brand.
- Build and optimize the private domain traffic loop, covering enterprise WeChat, groups, Moments, official accounts, etc., aiming at key metrics like new user acquisition, retention, activation, conversion and repeat purchase.
- Devise private domain operation plans, oversee the execution, conduct regular reviews and iterations, and develop operation SOPs.
- In light of user traits and needs, and leveraging hot topics and marketing opportunities, plan and execute activities for user acquisition, marketing and product promotion.
- Construct a user tiered management system with tags for refined tiered operation.
- Draft copy and push content via enterprise WeChat one-on-one, Moments, groups, etc. according to daily and event-based plans.
What makes you a good fit
- Full-time bachelor's degree or higher. 3 - 5 years in user operations, over 2 years' hands-on experience in private domain traffic ops (enterprise WeChat essential). Priority given to those with beauty/hairdressing industry exposure.
- Familiar with WeChat ecosystem's private domain strategies and regulations. With remarkable project portfolios.
- Excellent user perception and operation planning skills. Capable of independently devising daily private domain operation blueprints and diverse content/activity plans
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
Company
WE ARE PIONEERS AT HEART FOR THE GOOD OF GENERATIONS
Our purpose "Pioneers at heart for the good of generations" unites what we stand for, how we work, and forms the basis for our strategy.
The pioneering spirit of our company founder, Fritz Henkel, is what continues to differentiate us and unites Henkel employees worldwide. The ambition and motivation to work together on the solutions of tomorrow. Today. Every day. We do this not only for ourselves, but also for future generations, because we share a common responsibility.
Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Worldwide locations and an international culture shape our global footprint.
Henkel products and technologies are available worldwide. With employees from 124 nations and locations around the world, we achieve a strong presence both in mature and emerging markets.
Get job alerts
Create a job alert and receive personalized job recommendations straight to your inbox.
Create alert