Consumer CoCreation & Insights Lead
Job Details
Do you dare to make an impact?
YOUR ROLE
Lead and manage consumer research programs to strengthen consumer centricity in support of the NA HCB R&D Team.
• Lead and manage consumer research programs supporting HCB product innovations, new devices & packaging in close cooperation with key internal stakeholders (Global CTI, and Global / NA - R&D, Marketing and CMI/Market Research) to support innovation development & optimization.
o Design consumer studies to answer key questions / objectives
o Steer, plan, budget and execute studies
o Develop research proposals, suggest research methodologies, identify appropriate vendor partners to work with (if applicable)
o Manage external agency/vendor partners, screening/recruitment, oversight of temporary staff, day of study execution details, preparation of study materials (screeners, surveys, discussion guides)
• Synthesize and communicate learnings / consumer insights from studies (and past available consumer research) to stakeholders and broader cross-functional teams.
o Translate consumer needs to technical learning / terminology to ensure R&D stakeholders are developing against consumer relevant data.
• Be the voice of the consumer for the NA HCB R&D team - linking teams with relevant data/insights and with CMI/Market Research when appropriate
• Lead and guide supporting staff, providing day to day direction assigning tasks, prioritization and coaching through challenges
• With the NA CC Team, support NA Bright Ideas facility & consumer panel management inclusive of facility scheduling and maintenance as well as managing temporary support and consumer panel recruiting practices.
• Maintain external focus and support the communication of new macro and industry trends. Partner with R&D and CMI/Market Research to identify trends which are relevant to the product categories and drive awareness within the cross-functional teams.
• Identify and pilot new types of research methodologies (i.e. digital tools). These might come from collaboration with Bright Ideas and/or external agencies. Identify places in which these methodologies might add value to our development program.
YOUR SKILLS
- Undergrad degree required.
- Experience with setting up consumer studies (i.e. product evaluation).
- Experience with volunteer recruitment and volunteer data base management.
- Excellent communication and collaboration skills to drive co-creation mindset.
- Experience of working in an R&D Beauty capability would be highly beneficial.
- Optional - experience moderating qualitative consumer research
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.
All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.
Company
WE ARE PIONEERS AT HEART FOR THE GOOD OF GENERATIONS
Our purpose "Pioneers at heart for the good of generations" unites what we stand for, how we work, and forms the basis for our strategy.
The pioneering spirit of our company founder, Fritz Henkel, is what continues to differentiate us and unites Henkel employees worldwide. The ambition and motivation to work together on the solutions of tomorrow. Today. Every day. We do this not only for ourselves, but also for future generations, because we share a common responsibility.
Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Worldwide locations and an international culture shape our global footprint.
Henkel products and technologies are available worldwide. With employees from 124 nations and locations around the world, we achieve a strong presence both in mature and emerging markets.
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