Marketing Director, Global Demographic & Diversity
Site Name: USA - Pennsylvania - Upper Providence, Belgium-Wavre, UK - London - Brentford, USA - Maryland - Rockville, USA - North Carolina - Research Triangle Park Posted Date: Nov 11 2021 *Potential Remote Opportunity Significant health disparities persist for women and minorities. The proportion of women, elderly, and racial/ethnic minorities included in NIH & industry-sponsored trials do not yet reflect the prevalence of disease in the underlying population. Despite an increased focus on opportunities in this area, industry still fails in highlighting differences in drug metabolism and safety amongst different clinical trial patient sub-populations. Ignoring diversity in a population is a missed scientific opportunity to fully understand the factors that lead to disease, health and differential treatment responses. By 2020 minorities” will have accounted for over 40% of the US population. With the increased regulatory focus and expectations around diversity, addressing the existing gap is not only the right thing to do, it is also a scientific and business opportunity to progress differentiated medicines for all the patients that suffer the disease. The Global Demographic & Diversity Director will be supported by the matrix Global Demographic Diversity (“GDD”) team, you will leverage existing internal resources, programs and partnerships to shape, drive forward and execute the clinical development diversity strategy for improving the diversity of patients included in clinical trials. You will be the single point accountable person for identifying barriers and implementing strategies to transform the ways of working and the internal and external spokesperson for this important initiative. The role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following: Facilitate patient insights across the Medicines lifecycle through effective networking internally with key stakeholders (Discovery Medicines Lead, Clinical Development Lead, Value Evidence Lead, Global Medical Affairs Lead and LoC Patient Engagement Lead) and externally with patients. Build disease state expert panels consisting of physicians, patients, care partners and advocates who will be our partners in the development of clinical trials and beyond - wherever “real-world” input would be beneficial Effectively guide colleagues on most appropriate patient engagement sources and approaches to meet specific business objectives Create and lead the implementation of an integrated global Patient Engagement strategy and plan for one of more assets and ensures effective handover of patient engagement plan from the global to local when medicine approved Partners with global teams to ensure strategic alignment and appropriate understanding of physicians, patients and patient voice in patient related R&D activities and in the transition of patient engagement activity at the global level to the local one Drive the development and implementation of strategic engagement(s)/relationship(s) and collaborations with communications agencies, disease-specific patient organisations, patient advocates, and patients not associated with organisations. Build upon digital efforts underway to identify target areas of need and clinical site metrics. Includes effective two-way engagement with patients to ensure that patients receive valuable information and communication from GSK Serve as a GSK external spokesperson at industry and conference events (including leadership panels) by highlighting our accomplishments in this important area of drug development Support the application (and development where required) of performance management approaches to assess the execution and impact of patient-centric activities for both GSK and patients Identify patient engagement risks and proactively lead their effective mitigation Collaborate with business units, (e.g. Epidemiology, Real World Evidence, Data and Analytics, Ethnopharmacology, Target Sciences) and senior stakeholders across the enterprise (Pharma, Consumer Health & Vaccines) to inform and educate staff on the importance of CTD and regulatory requirements of enrolling patients across diverse demographics Build an external engagement plan, liaise with external stakeholders (regulators, PAGs, Medical Association, Investigator Networks) and provide representation within selected collaborative programmes, initiatives and conferences. Build trust with patient advocacy groups and community organizations with a focus on health disparities Create and maintain a repository of best practices on Clinical Trial Diversity (CTD) and share across the enterprise. Identify metrics to measure value and impact of CTD initiatives along with quarterly milestones for achievements Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor's degree & 5 plus years of experience in Healthcare & Life Sciences OR Patient Communication 10 plus years of experience communicating and developing strategies for the translation of customer experience data into value for both customers and the business. Experience working directly with physicians & patients to gather insights and understand their perspectives Leadership experience in a matrix environment with key internal and external stakeholders & partners Experience with US-based & Global-based Marketing programs Preferred Qualifications: If you have the following characteristics, it would be a plus: Genuine interest, understanding and motivation to address the multifaceted challenge of Clinical Trial Diversity Empathic and credible leader with strategic thinking and excellent communication skills and gravitas. Why GSK? Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities: Agile and distributed decision-making - using evidence and applying judgement to balance pace, rigour and risk, governance and control, managing ambiguity and paradox. Managing individual performance. Creating a performance culture and driving results, prioritisation, execution, delivering performance. Setting strategic direction and leading on-going organisational transformation. Building a resilient organisation. Building strong relationships and collaboration in service of common goals, engaging the organisation and building trusted external networks for mutual benefit. Managing P&L and capital allocation. *LI-GSK If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). 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