Associate Director, Consumer Marketing-HIV Prevention

Location
Foster City
Salary
See job description.
Posted
February 10 2021
Ref
R0017320
Position Type
Full Time
Organization Type
Pharma

 


Associate Director, Consumer Marketing-HIV Prevention
United States - California - Foster City

Gilead Sciences, Inc. is a research-based bio-pharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gileads therapeutic areas of focus include HIV/AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions.

Making an impact on a global scale
Inclusion is one of the companys five core values. Thats because we know that we are stronger and more innovative at Gilead when we are informed by a diverse set of backgrounds, experiences and points of view. Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide.

When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives. Come join a mission-driven bio-pharmaceutical organization that values inclusion and diversity, has a strong portfolio of products, and is constantly #CreatingPossible


Associate Director, Consumer Marketing-HIV Prevention

Foster City, CA

Responsibilities:

 

 

  • Support and manage key strategic and tactical executions of the US HIV Prevention and PrEP Consumer initiatives, reporting to the US Senior Director, DTC Marketing
  • Develop and implement marketing strategies, messaging and tactics directed toward diverse Consumer populations - including men who have sex with men and transgender individuals - incorporating health literacy and adult learning principles
  • Demonstrate command of traditional and innovative marketing channels, including TV, digital, social media, print, out-of-home and customer relationship management (CRM)
  • Support the future development of Consumer market growth strategies and initiatives focused on Consumer groups most vulnerable to HIV
  • Help lead the development of Consumer tactics according to overall business strategy and within agreed upon budgets
  • Work collaboratively with cross functional partners to identify synergies, help solve business problems, and create efficiencies across overall DTC efforts.
  • Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget.
  • Gain approval for marketing materials through internal review processes to ensure marketing activities are in compliance with medical, regulatory and legal requirements.
  • Develop and deliver presentations to key internal stakeholders (HIV business unit, leadership team, sales teams) and external audiences

 


Background:

 

 

  • High performing in-line marketer with the ability to align on a vision and collaborate across diverse internal and external stakeholders
  • Strategic thinker with innovative mindset and ability to think critically through complex business problems, offer solutions and clear point of view
  • Must have an entrepreneurial mentality and be confident working within a fast paced and challenging environment.
  • Strong interpersonal skills with ability to lead, interact with focus, and drive consensus among internal and external stakeholders from a variety of backgrounds, disciplines and departments
  • Proven project management skills, tactical development, planning, and execution, and prioritization among competing business needs
  • Excellent communications skills, both written and verbal, with an ability to efficiently and productively communicate are required
  • Track record of successful pharma/biotech and Consumer/Patient marketing with an understanding of expense budget planning, tracking and measurement/ROI
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.

 


Specific Education and Experience Requirements:

 

 

  • Minimum 10 + years of hands-on work experience with a BS/BA or 8 + years of hands-on experience with a MS/MA or MBA
  • Minimum of 5+ years in product marketing and innovative advertising, with a preference for Consumer/Patient marketing experience
  • MBA preferred/Bachelor's degree in Marketing, Communications or related fields desired
  • Proven leadership and management experience required
  • Demonstrated understanding of Consumer/Patient marketing fundamentals, promotional strategy, and commercial policies and practices
  • Firm command of financial management and expense budget planning and tracking
  • Current experience in marketing/communications agency experience desired
  • Knowledge of HIV category experience desired, but not required

 


The Gilead Difference

Everyone at Gilead is motivated by our overarching mission to discover and deliver innovative therapies that improve patient care in areas of unmet medical needs. But it's just what we do that gives us an edge, it's how we do it. We expect everyone at Gilead to lead by example, guided by our core values:

 

 

  • Integrity - Doing What's Right
  • Inclusion - Encouraging Diversity
  • Teamwork - Working Together
  • Accountability - Taking Personal Responsibility
  • Excellence - Being Your Best

 

 


For jobs in the United States:
As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact careers@gilead.com for assistance.

For more information about equal employment opportunity protections, please view the EEO is the Law' poster.

NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT

PAY TRANSPARENCY NONDISCRIMINATION PROVISION

Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

For Current Gilead Employees and Contractors:
Please log onto your Internal Career Site to apply for this job.


To apply, visit https://gilead.wd1.myworkdayjobs.com/en-US/gileadcareers/job/United-States---California---Foster-City/Associate-Director--Consumer-Marketing-HIV-Prevention_R0017320





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