Associate Director, HCP Marketing- HIV

Location
Foster City
Salary
See job description.
Posted
October 21 2020
Ref
R0015754
Discipline
Other, Other
Position Type
Full Time
Organization Type
Pharma


Associate Director, HCP Marketing- HIV
United States - California - Foster City

Gilead Sciences, Inc. is a research-based bio-pharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gileads therapeutic areas of focus include HIV/AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions.

Making an impact on a global scale
Inclusion is one of the companys five core values. Thats because we know that we are stronger and more innovative at Gilead when we are informed by a diverse set of backgrounds, experiences and points of view. Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide.

When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives. Come join a mission-driven bio-pharmaceutical organization that values inclusion and diversity, has a strong portfolio of products, and is constantly #CreatingPossible


At Gilead, we are driven to develop lifesaving products that make a difference for patients around the world. Everyday, we to transform the promise of science and technology into breakthrough, innovative therapies that have the power to cure, prevent or treat disease. As a research-based biopharmaceutical company, we are revolutionizing healthcare by bringing medicines to patients in the areas of unmet need including HIV, AIDS, liver diseases, hematology and oncology, and inflammation and respiratory diseases. When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives.

Making an impact on a global scale

For over 30 years, Gilead has been a leading innovator in treating and preventing HIV, but this expertise is just a foundation for our ambitions. As we continue to expand our scope into new disease states and new markets, we are investing in our global commercial capabilities.

In the Associate Director, HCP Marketing- HIV role, you will will be responsible for supporting personal and non-personal HCP promotional tactics for the US HIV Prevention Marketing team.

The AD reports to the Senior Director, HIV Prevention HCP Marketing. Their focus will be key conferences, brand loyalty programing, and personal promotional tactics. The AD will be a key contributor on the PrEP Marketing team responsible for supporting Descovy for PrEP. The AD will contribute in setting the short and long-term vision for the Marketing Team. The AD will be responsible for significant budget oversight and management of key agency partnerships. They will partner closely across marketing functions along with various cross functional stakeholders and external vendors to implement strategy and tactics oriented to this objective.

Responsibilities:

  • Support and manage key strategic and tactical executions of the US HIV Prevention and PrEP HCP initiatives

  • Develop and implement marketing strategies, messaging and tactics directed toward HCP adoption segments for Descovy for PrEP

  • Demonstrate command of traditional and innovative marketing channels, including CRM, Medical Conference personal promotion booths, virtual conference booth tactics, pharmacist tactics and personal promotion sales force tactics

  • Support the future development of market share growth strategies and initiatives focused at various customer segments or geographies.

  • Coordinate the development of NPP and PP brand loyalty tactics according to overall business strategy and within agreed upon budgets.

  • Work collaboratively with cross functional partners to identify synergies, help solve business problems, and create efficiencies across overall HCP efforts.

  • Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget.

  • Gain approval for marketing materials through internal review process to ensure marketing activities are in compliance with medical, regulatory and legal requirements.

  • Develop and deliver presentations to key internal stakeholders (HIV business unit, leadership team, sales teams) and external audiences

    Background:

  • Strong interpersonal skills with ability to lead, interact with focus, and drive consensus among internal and external stakeholders from a variety of backgrounds, disciplines and departments.
  • Proven project management skills, tactical development, planning, and execution, and prioritization among competing business needs.
  • Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required.
  • Ability to think critically through complex business problems, offer solutions and clear point of view.
  • Track record of successful performance in pharma/biotech HCP marketing with an understanding how to drive business in a genericized market.
  • Experience managing and working within cross-functional teams or work groups.

    Pharmaceutical field sales experience is desired but not required
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.

    Specific Education and Experience Requirements:

  • 8+ years of hands-on work experience

  • 5 + years in HCP product marketing and innovative advertising

  • Bachelor's degree required, MBA in marketing or related fields preferred

    Pharmaceutical Sales experience preferred but not mandatory

    Proven track record of marketing fundamentals, including brand plan development and execution, strategy and sales and commercial programs

  • Willing to travel up to 30%, attending conferences, market research and meeting with the key stake holders post COVID

    The Gilead Difference

    Everyone at Gilead is motivated by our overarching mission to discover and deliver innovative therapies that improve patient care in areas of unmet medical needs. But it's just what we do that gives us an edge, it's how we do it. We expect everyone at Gilead to lead by example, guided by our core values:
    • Integrity - Doing What's Right
    • Inclusion - Encouraging Diversity
    • Teamwork - Working Together
    • Accountability - Taking Personal Responsibility
    • Excellence - Being Your Best


    Gilead Sciences is continuing to hire for all open roles. Our interview process may be conducted virtually, and some roles will be asked to temporarily work from home. Over the coming weeks and months, we will be implementing a phased approach to bringing employees back to site to ensure the health and safety of our teams.


    For jobs in the United States:

    As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact careers@gilead.com for assistance.

    For more information about equal employment opportunity protections, please view the EEO is the Law' poster.

    NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
    YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT

    PAY TRANSPARENCY NONDISCRIMINATION PROVISION

    Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

    Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

    For Current Gilead Employees and Contractors:

    Please log onto your Internal Career Site to apply for this job.


    To apply, visit https://gilead.wd1.myworkdayjobs.com/en-US/gileadcareers/job/United-States---California---Foster-City/Associate-Director--HCP-Marketing--HIV_R0015754-1





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