Data & Analytics Specialist

Employer
Merck
Location
Austin, TX, US
Posted
May 02 2018
Discipline
Other
Organization Type
Pharma
Requisition ID: BUS002678

Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century. Merck’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.  The Data & Analytics Specialist will deliver actionable analysis and insights from website and portal data. The Specialist will conduct and execute analyses and present conclusions to leadership and key stakeholders.

Responsibilities include:

.  Developing, creating, and managing actionable dashboards and KPI reports/analysis

• Implementing tagging requirements as well as maintaining and troubleshooting data systems for collecting, managing and reporting on web analytics, digital advertising properties and other website metrics (e.g., Google Analystics, Tealium, etc)

• Performing deep dives and segmentation analysis

• Working with various data teams including Digital Marketing and global marketing teams to integrate data sources to develop 360 analysis

• Partnering with various teams to develop strategies to improve customer engagement and conversion

• Responsible for developing standard documentation for processes and data definitions

• Providing and presenting analysis and data driven recommendations to key stake holders including managers, executives, and agencies through storytelling and visualizations

• Providing insight and recommendations on website and portal testing (A/B, multivariate, personalization)

Qualifications

Education Minimum Requirement:

• BS/BA degree in marketing, statistics, or equivalent experience required.

Required Experience and Skills:

• Minimum of 2 years of digital analytics experience

• Proficient in MS Excel with the ability to do V-lookups, MATCH, IF, and other formulas

• Analytical, team player, problem solver, data driven, strategic oriented

• Experience in analytics implementation

• Experience using Web-based analytics tools such as Adobe Analytics (Site Catalyst or Omniture) or Google Analytics

• Experience with tracking tags used for online media banners and paid search (ex., Mediaplex, DoubleClick, Adwords, etc.)

Preferred Experience and Skills:

• Ability to understand business reporting requirements and provide analysis that meets the business needs

• Understanding of Web site information architecture and design and how they impact the user experience

• Understanding of tag management and its functions

• Excellent time management skills, strong organizational skills and detail orientation required.

• Strong verbal and written communication skills and must also be a logical thinker with the ability to communicate clearly and effectively.

• Experience in data visualization programs such as Tealium is a plus

• Understanding of basic coding languages including JavaScript, jQuery, and HTML5 is a plus

  Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we’re inventing for life. 
If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to staffingaadar@merck.com.   Search Firm Representatives Please Read Carefully:  Merck & Co., Inc. is not accepting unsolicited assistance from search firms for this employment opportunity.  Please, no phone calls or emails.  All resumes submitted by search firms to any employee at Merck via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Merck.  No fee will be paid in the event the candidate is hired by Merck as a result of the referral or through other means. Visa sponsorship is not available for this position.  For more information about personal rights under Equal Employment Opportunity, visit:              EEOC Poster             EEOC GINA Supplement

Job: Business/Technical Analysis
Other Locations:
Employee Status: Regular
Travel: Yes, 20 % of the Time
Number of Openings: 1
Shift (if applicable): 1st
Hazardous Materials:
Company Trade Name: Merck

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