Data & Analytics Lead

Employer
Merck
Location
Austin, TX, US
Posted
May 02 2018
Discipline
Other
Organization Type
Pharma
Requisition ID: BUS002677

Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its 125-year legacy. Merck’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.

Merck’s Information Technology organization partners with colleagues across the business to help serve our patients and customers around the world. Ours is a high energy team of dynamic, innovative individuals dedicated to advancing Merck’s contribution to global medical innovation by leveraging information and technology to efficiently advance the business by driving revenue and productivity.

How will you invent the future?

 

The Digital Analytics Lead will lead a team of analysts to deliver actionable analysis and insights. The Team Lead will conduct and execute analyses and present conclusions to executive leadership and key stakeholders.

Primary Responsibilities:

• Developing, creating, and managing actionable dashboards and KPI reports/analysis

• Developing tagging requirements as well as maintain and troubleshoot data systems for collecting, managing and reporting on web analytics, digital advertising properties and other website metrics (e.g., Google Analystics, Tealium, etc)

• Perform deep dives and segmentation analysis

• Work with various data teams including Digital Marketing and global marketing teams to integrate data sources to develop 360 analysis

• Partner with various teams to develop strategies to improve customer engagement and conversion

• Responsible for the management of our web analytics product by directing changes to ensure KPI metrics are being captured for actionable analysis

• Responsible for developing standard documentation for processes and data definitions

• Provide and present analysis and data driven recommendations to key stake holders including managers, executives, and agencies through storytelling and visualizations

• Provide insight and recommendations on website and portal testing (A/B, multivariate, personalization)

Qualifications

Education Minimum Requirement:

• BS/BA degree in marketing, statistics, or equivalent experience required.

Required Experience and Skills:

• Minimum of 3 years of digital analytics focused experience

• Minimum of 3 years of managing and leading teams

• Advanced in MS Excel with the ability to do V-lookups, MATCH, IF, and other formulas

• Experience using any Web-based analytics tools such as Adobe Analytics (Site Catalyst or Omniture) or Google Analytics

• Experience with tracking tags used for online media banners and paid search (ex., Mediaplex, DoubleClick, Adwords, etc.)

Preferred Experience and Skills:

• Experience in a compliance driven organization a plus

• Knowledge of Pharmaceutical industry a plus

• Experience in data visualization programs such as Tealium is a plus

• Experience in analytics implementation is a plus

• Understanding of basic coding languages including JavaScript, jQuery, and HTML5 is a plus

 

 

Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we’re inventing for life. 

 If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to staffingaadar@merck.com.   Search Firm Representatives Please Read Carefully: Merck & Co., Inc. is not accepting unsolicited assistance from search firms for this employment opportunity.  Please, no phone calls or emails.  All resumes submitted by search firms to any employee at Merck via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Merck.  No fee will be paid in the event the candidate is hired by Merck as a result of the referral or through other means. Visa sponsorship is not available for this position. For more information about personal rights under Equal Employment Opportunity, visit:             EEOC Poster            EEOC GINA Supplement 

Job: Business/Technical Analysis
Other Locations:
Employee Status: Regular
Travel: Yes, 25 % of the Time
Number of Openings: 1
Shift (if applicable):
Hazardous Materials:
Company Trade Name: Merck

Similar jobs

More searches like this

Similar jobs