Sr. Specialist, Managed Care Marketing

Employer
Merck
Location
Upper Gwynedd, PA, US
Posted
April 16 2018
Discipline
Other
Organization Type
Pharma
Requisition ID: MAR006864

Position Description


As a member of U.S. Payer Brand Marketing, the Senior Specialist works closely with Marketing Associate Directors to support customer segment strategies for specific products through the development of promotional resources and communications.


This position is responsible for but not limited to the following:


• Responsible for the development of the marketing promotion and communications materials aligned with brand strategy and within regulatory & Merck policy

• Develop appropriate pull-through materials and payer-related solutions for field sales

• Partner with the brand team and the assigned agencies to ensure that all offerings meet customer and product objectives

• Provide analytical support to brand team and the Marketing Associate Director.

• Lead all promotion review activities for assigned brands including:

                - Participate in all prioritization and deliver meetings for each assigned brand

                - Represent the need of the payer segment within the brand priorities for scheduling review time

                - Work with attorneys, scientific specialists & medical leads in the approval of materials for all assigned brands

                - Manage payer budgets for the assigned brands

                - Fulfill administrative responsibilities consistent with company policy

                - Manage all Agency partners in order to achieve successful marketing promotion &communication plans.


• Work with multiple segments (Pharmacy & Distribution, Hospital / Federal, Reimbursement) to provide resources and communications to support the promotional needs and objectives of each segment.

• Interface with point Account Executives through appropriate channels in order to obtain feedback and insight into payer resources and communications.

• Participate in annual planning activitiesQualifications

Position Qualifications:


Education Minimum Requirement:  BS, or BA degree


Required Experience and Skills**: - Minimum of 4 years’ experience in Sales, Marketing and / or Operations related field.

- Experience with excel and pivot tables.

- Experience working in a fast-paced, cross-functional environment

- Experience managing multiple stakeholders

- Experience working on multiple projects at one time

- Experience tracking / monitoring budgets

 Preferred Experience and Skills:- MBA - Experience with sales, marketing or digital or traditional promotion development within pharmaceutical industry

- Experience with vendor management



Job: Market/Segment Development
Other Locations:
Employee Status: Regular
Travel: Yes, 5 % of the Time
Number of Openings:
Shift (if applicable):
Hazardous Materials:
Company Trade Name: Merck

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